Trendrr at Digital Hollywood
Today, Friday November 15, Trendrr CEO, Mark Ghuneim, and VP Client Services and Analytics, Meghann Sills Elrhoul, will be attending Digital Hollywood. Mark will be moderating a panel on “The Social...
View ArticleTrendrr Social TV Round-up 11/19
GENERAL NEWS The Battle For Data From Social TV via Marketing Land Tens of millions of Americans were still glued to their TV screens (not to mention the countless other millions around the globe);...
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Trendrr Social TV Round-up 12/03
“Having tools like Trendrr out there being able to reflect the buzz is helpful for broadcasters because they’re able to see what maybe ratings might not necessarily suggest…It may be a smaller audience...
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Social TV’s Top 50 of 2012
As the New Year approaches, Trendrr looks back on Social TV’s most engaging programs of 2012. See the comprehensive list below!
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Trendrr 2012 Year End Stats
The New Year is around the corner – join Trendrr in looking back at 2012 in Social TV!
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Late Night Social Showdown: ABC’s Jimmy Kimmel Live Sees Spikes in Social...
Leading up to ABC’s ‘Jimmy Kimmel Live’ time slot change to 11:35pm time on Tuesday, there was a 40% increase in conversation with over 18,000 social interactions for January 8, 2013. The conversation...
View ArticleTrendrr Social TV Round-up 1/22
GENERAL NEWS The End of ‘Social TV’ via Ad Age Pre-Twitter (which launched in 2006) and pre-Facebook (born in 2004), it was totally a chore to find out what people thought about TV…Networks — and...
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New Series: Where are they now?
This year the major broadcast networks launched a few dozen new series of which a few were hits, at least ten were canceled, and others are still waiting to hear their fate to be passed down from...
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Late Night Social Showdown (continued):
ABC’s ‘Jimmy Kimmel Live’ dominance over late night programming continues by a reduced margin. After its timeslot change on January 8, social activity around JKL peaked during the January 11 episode...
View ArticleTrendrr Social TV Round-up 1/28
GENERAL NEWS Social TV and the Second Screen via Coca Cola Consumers are increasingly using a second (or even third) device while watching TV. Television manufacturers and content producers want to...
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Dramas More Engaging than Sports with Higher Average Frequencies
In mid-February, Trendrr introduced an additional layer of metrics including unique social users, share (of voice) and frequency. These metrics in more detail include: Unique – An aggregate value of...
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2013 Men’s NCAA Tournament – Week 1
Total Activity by Round – Week 1 Total 2nd screen activity around the first 3 rounds of the men’s NCAA Basketball Tournament was up 119% over 2012. Round 3 experienced the biggest gains, up 327% over...
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Trendrr at MIPTV: Turning Big Data into Big Revenue
Trendrr’s Mark Hernandez, Managing Director Europe, is in France for MIPTV this week. As a part of the world-class conferences series delivered by the top executives from the entertainment industry’s...
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2013 Men’s NCAA Tournament – Recap
Tournament Takeaways The 2013 NCAA Men’s Basketball Tournament generated 23.6M 2nd screen interactions from the First Four through the Championship game – an increase of 131% from 2012. Year-over-year...
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The Office and the Power of an Online Presence
By: Katharine Jaruzelski Back in 2005, NBC rolled out a new remake of a quirky British comedy called “The Office.” The show premiered to high ratings, which quickly fell off, leaving “The Office” on...
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NBA Teams’ 2nd Screen Activity – A Quick Look
By: Shuo Jiang As the NBA playoffs continue into the third round, it worthwhile to look at how each of the remaining teams has performed this season, in terms of 2nd screen activity. As of today there...
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What NHL Teams Were Most Social This Season?
By: Andrea Busch Here at Trendrr we looked the averages for all nationally televised NHL games aired during the league’s regular season and found that Canadiens’ games have been the most social, on...
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Trendrr in Broadcasting and Cable
Trendrr was featured in the June 3rd issue of Broadcasting and Cable, providing a tally of the 2012-13 season’s most socially resonant shows. For more information, click through to see the rest of...
View ArticleTrendrr @ Promax
Trendrr At PROMAXBDA Trendrr’s Jason Damata will be speaking at PromaxBDA this week discussing Driving Viewers and Revenue With Creative Social TV Strategies. Session takes place in Salon A at the JW...
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Pretty Little Liars’ Super Social Premiere
By: Katharine Jaruzelski The season 4 premiere of ABC Family’s “Pretty Little Liars” last Tuesday (6/11/13) landed at the top of the Trendrr charts with nearly 1.8 million 2nd screen interactions....
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